Entries by webmaster

6 Social Media Marketing Strategies That Cost $0

The sooner you become active on social media, the better — there is so much opportunity, and all it really takes is time and dedication. Social media marketing allows small businesses to attract new customers and engage with current customers, turning them into repeat customers. It’s a great platform to leverage in order to generate […]

What Are Google’s Featured Snippets?

Earning a place in the answer box on Google search results will promote your expertise and get more traffic to your small business website. Google’s featured snippets, also commonly referred to as “answer boxes,” are featured answers that appear inside a box at the top of Google search results pages. These snippets are extracted from […]

10 Great Design Tips for Your Small Business Website

A well-designed website is one of the best ways to market your small business and get found by customers who are searching for your products or services. These days, more and more people are starting their own home-based service businesses. There are so many things you can do from your home, there’s really no need […]

10 Free Tools to Help with Online Marketing

Marketing can be pricey! But with these free tools, you can save time and money while promoting your small business online. Marketing your small business can get expensive, whether you’re investing money on advertising or spending your time trying to keep up with social media. Fortunately, there are tools available to help. Here are 10 […]

Why You Need to List Your Business on Google

When customers search for your small business on Google, what do they find? Adding your listing to the search engine is key to getting calls, clicks and visits. The accuracy of your company’s listing information across the internet builds confidence in your potential customers. It signals to them that your small business is reputable, reliable […]

5 Ways to Discover Where Your Customers Are Online

Rather than sitting back and hoping the right people find your business, it’s critical to use the right tricks and tools to seek out your customers. The vastness of the internet can be both a blessing and a curse. Creating a business with an online presence means that you can theoretically reach customers anywhere in […]

Get Great Google Reviews in 3 Easy Steps

Not sure how to get positive reviews of your business on Google? Sometimes all you have to do is ask a satisfied customer.   Did you know that customers can review your business on Google? These reviews show up on your Google My Business profile, in Google search results and on Google Maps. Online reviews help […]

Want to Compete in Local Search? Customer Reviews Are Key to Google Results

Online reviews for your small business are more important than ever thanks to Google’s new review summary in local search results.   Online reviews matter a lot. Not only do they boost your reputation with potential customers, they also influence how Google ranks your business in local searches. Google knows exactly how valuable reviews are […]

Instagram: 7 Basic Terms You Need to Know

If you’re using the popular social media app to market your small business, you need to get up to speed with Instagram lingo.   Like other social platforms, the terminology associated with Instagram can appear a bit daunting. Fear not. We’ve got you covered with a glossary of the most common terms you need to […]

What Are Backlinks?

You’ve heard that backlinks will help your small business website rank higher in search results. But what exactly are backlinks and how do they boost your SEO? In some ways, the internet is a popularity contest—a place where the number of “likes” and reviews you have influences the visibility of your small business’ website. But […]

What Should I Post on Instagram?

Stumped by your Instagram account? Here are some ideas for using the social media app to market your small business. Instagram is a visually driven platform, so the most important thing is to post high-quality photos and videos. You don’t have to be a professional photographer, but make sure all your images are well lit […]

How to Choose the Right Facebook Cover Photo

Eye-catching graphics are an important way to boost your Facebook page. These tips will help you attract customers’ attention. Other social media platforms have come and gone, but Facebook continues to dominate the online space, with more than 1 billion (that’s billion with a B) users worldwide. Still, just because your customers are active on […]

8 Questions to Ask Your Website Designer

Need to create a great digital destination for your customers? Ask these essential questions before you hire a vendor to design your small business website.  It’s common for small business owners to outsource the technical work of building a website to a freelancer or agency. But even if you don’t know much about websites, you […]