A well-designed website is one of the best ways to market your small business and get found by customers who are searching for your products or services. These days, more and more people are starting their own home-based service businesses. There are so many things you can do from your home, there’s really no need […]
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Entries by webmaster
Marketing can be pricey! But with these free tools, you can save time and money while promoting your small business online. Marketing your small business can get expensive, whether you’re investing money on advertising or spending your time trying to keep up with social media. Fortunately, there are tools available to help. Here are 10 […]
There are a lot of social media platforms to choose from when marketing your small business. Here’s how to decide which ones will work best for you. Social media is a free and effective marketing tool that can be used to promote and grow your small business. You’ve probably heard of so many different platforms—from […]
When customers search for your small business on Google, what do they find? Adding your listing to the search engine is key to getting calls, clicks and visits. The accuracy of your company’s listing information across the internet builds confidence in your potential customers. It signals to them that your small business is reputable, reliable […]
Rather than sitting back and hoping the right people find your business, it’s critical to use the right tricks and tools to seek out your customers. The vastness of the internet can be both a blessing and a curse. Creating a business with an online presence means that you can theoretically reach customers anywhere in […]
Not sure how to get positive reviews of your business on Google? Sometimes all you have to do is ask a satisfied customer. Did you know that customers can review your business on Google? These reviews show up on your Google My Business profile, in Google search results and on Google Maps. Online reviews help […]
Online reviews for your small business are more important than ever thanks to Google’s new review summary in local search results. Online reviews matter a lot. Not only do they boost your reputation with potential customers, they also influence how Google ranks your business in local searches. Google knows exactly how valuable reviews are […]
Social media is a powerful way to reach new prospects and convert leads into sales. Follow this advice to find success on Facebook and grow your business. If you’re not using Facebook to market your business, you’re missing out. Here, we break down four of the most important tips for finding success on the […]
From your website to social media to local directories, you need a logo to boost your business’ visibility and catch customers’ attention. A few years ago, you didn’t need a business logo in order to be easily found in the yellow pages. Today, customers looking for your products or services are browsing on their […]
If you’re using the popular social media app to market your small business, you need to get up to speed with Instagram lingo. Like other social platforms, the terminology associated with Instagram can appear a bit daunting. Fear not. We’ve got you covered with a glossary of the most common terms you need to […]
Claiming and verifying your small business listing with Google My Business is key to showing up in local searches and appearing on Google Maps. Google wants you to connect with the right customers. You might be thinking if you’ve struggled to get the search engine to point people to your company website. But it […]
You can improve your rating by asking happy customers to post positive reviews for your small business. Reviews are the new word of mouth for any business. Customers searching online who don’t know your business rely on what others have said about it to make decisions. The trouble is that most of the time customers […]
Google’s new tool will help more customers find your business. Here are 5 things you need to know about boosting your search rank with Google Posts. Do you have a Google My Business listing and a company website, and you’re still struggling to gain new customers through digital marketing? The problem is likely your content. […]
You’ve heard that backlinks will help your small business website rank higher in search results. But what exactly are backlinks and how do they boost your SEO? In some ways, the internet is a popularity contest—a place where the number of “likes” and reviews you have influences the visibility of your small business’ website. But […]
Stumped by your Instagram account? Here are some ideas for using the social media app to market your small business. Instagram is a visually driven platform, so the most important thing is to post high-quality photos and videos. You don’t have to be a professional photographer, but make sure all your images are well lit […]
Eye-catching graphics are an important way to boost your Facebook page. These tips will help you attract customers’ attention. Other social media platforms have come and gone, but Facebook continues to dominate the online space, with more than 1 billion (that’s billion with a B) users worldwide. Still, just because your customers are active on […]
Need to create a great digital destination for your customers? Ask these essential questions before you hire a vendor to design your small business website. It’s common for small business owners to outsource the technical work of building a website to a freelancer or agency. But even if you don’t know much about websites, you […]
Your Social Presence Don’t know how to brand yourself? Try going through this LinkedIn Personal Branding Playbook.
The Most Important Local Business Directories For SEO We looked at directories that had the best SEO.
How to Know if a Website is Secure. Many people are doing their shopping online. But how do you know if a site is secure?