Writing for your website is different than writing for your printed brochure. Your website must be written in order to attract visitors, keep them on your site and sell them your products, services and ideas. Here are a few simple tips to ensure that your website content is working for you:
When people use a search engine, most of them don’t drill down much past the first couple of pages so it’s important that search engines rank your website as highly as possible. Search engine optimization (SEO) is an ongoing process of refining your website to achieve a higher ranking, and therefore drive more visitors to your website. Search engines use a range of criteria to determine a site’s relevance.
Here are five important tips to get you started with SEO for your website.
Before starting any project it’s essential to get the right preliminary information from your clients. This will help pave the way to a successful project, assist in bringing client’s vision into perspective and build a lasting relationship. Many of the questions below will also help in putting together an accurate quote for your client. Things such as deadlines, usage, etc. should take into account pricing.
Since my primary focus in is logo design, below are 20 questions to ask your clients prior to beginning their new logo design. Also, many of these questions can be applied to other forms of design, so feel free to integrate them into your questions for various forms of print and web design.