If you’re using the popular social media app to market your small business, you need to get up to speed with Instagram lingo.


Like other social platforms, the terminology associated with Instagram can appear a bit daunting. Fear not. We’ve got you covered with a glossary of the most common terms you need to know. Learning this lingo will help you navigate this popular photo-and video-sharing platform and put you on the fast track to marketing your business with social media.

Username: Your username is the name of your Instagram account, and it should be easily recognizable so people can find your business.

Bio: The bio is a 150-character description of your business. You may want it to include information about your products or services.

Post: A post is the name given to a photo or video that’s uploaded to Instagram, along with the caption you use to describe it.

Like: Similar to other social networks, you can like someone else’s photo and other people can like your photos. Simply tap the heart icon or double-tap the photo.

Caption: You can add a description, or caption, to the photos and videos you upload. This is a great opportunity to talk about your products and services and to unleash the power of the hashtag.

Hashtag: This is a word or phrase preceded by the # sign. It creates a clickable link that takes the user to other posts with the same hashtag. Use hashtags to help your post reach more people.

Filter: A hallmark of Instagram, filters allow you to edit the color balance, contrast and exposure of your photos. You can get followers’ attention by adding vintage-looking or artsy filters to your images.