Earning a place in the answer box on Google search results will promote your expertise and get more traffic to your small business website. Google’s featured snippets, also commonly referred to as “answer boxes,” are featured answers that appear inside a box at the top of Google search results pages. These snippets are extracted from […]
When customers search for your small business on Google, what do they find? Adding your listing to the search engine is key to getting calls, clicks and visits. The accuracy of your company’s listing information across the internet builds confidence in your potential customers. It signals to them that your small business is reputable, reliable […]
Claiming and verifying your small business listing with Google My Business is key to showing up in local searches and appearing on Google Maps. Google wants you to connect with the right customers. You might be thinking if you’ve struggled to get the search engine to point people to your company website. But it […]
You can improve your rating by asking happy customers to post positive reviews for your small business. Reviews are the new word of mouth for any business. Customers searching online who don’t know your business rely on what others have said about it to make decisions. The trouble is that most of the time customers […]
Google’s new tool will help more customers find your business. Here are 5 things you need to know about boosting your search rank with Google Posts. Do you have a Google My Business listing and a company website, and you’re still struggling to gain new customers through digital marketing? The problem is likely your content. […]
You’ve heard that backlinks will help your small business website rank higher in search results. But what exactly are backlinks and how do they boost your SEO? In some ways, the internet is a popularity contest—a place where the number of “likes” and reviews you have influences the visibility of your small business’ website. But […]
When people use a search engine, most of them don’t drill down much past the first couple of pages so it’s important that search engines rank your website as highly as possible. Search engine optimization (SEO) is an ongoing process of refining your website to achieve a higher ranking, and therefore drive more visitors to your website. Search engines use a range of criteria to determine a site’s relevance.
Here are five important tips to get you started with SEO for your website.