Use every means available to market your new website. This includes your company’s print materials, advertisements, videos, social profiles and business directory listings.

Include the website URL in all marketing collateral. That means ads, business cards, swag, and anything else.

Here are some other proven tactics for attracting customers and potential customers to your new or refreshed website:

• Add your website address to customer receipts.
• Include a hyperlink to your website in your email signature. Ask your staff members to do the same.
• Add your web address to each of your company’s listings in online business directories. Remember to make sure that your business info — name, address, phone number, operating hours, business description and category — is uniform across every directory listing and your website.
• Add your website address to your Facebook, Twitter, Instagram and LinkedIn profiles. Make the most of your site launch by paying for a sponsored Facebook post inviting visitors to click over to the new site. By targeting the sponsored post to people in your area and your followers, you can quickly attract new and current customers.

For more ways to get the most marketing value from your small business website, contact Anri Studio.