FAQ
Frequently Asked Questions
The purpose of your website defines the type of homepage your business needs. Whether you aim to generate more leads or boost online sales, it’s essential to begin by asking: What do you want your website to accomplish?
A successful website project starts with one simple question:
What do you want your website to achieve?
Once you define the purpose of your site, we Once you define the purpose of your site, we can build it to effectively serve those goals. Common purposes for a business website include:
1. Collecting leads by gathering contact information from potential customers
2. Showcasing your company’s operations, products, services, and expertise
3. Selling products and services through an online store
4. Establishing credibility and trust in your brand
Your website’s purpose will guide both its design and functionality. This also helps set an appropriate budget based on the scope and complexity needed to meet your goals.
A simple business card website is ideal for businesses that need a straightforward online presence without extensive features or complex design. It works well for:
1. Providing Basic Contact Information: It’s a digital calling card where potential clients can easily find your contact details, location, and hours.
2. Establishing Credibility: Even a basic website can add legitimacy to your business, showing that you’re accessible and professional.
3. Showcasing Core Services or Products: It briefly highlights what you offer, making it easier for visitors to understand your primary services or products at a glance.
4. Directing Traffic to Other Platforms: If you’re active on social media or have a larger portfolio elsewhere, a simple site can act as a gateway, directing users to these platforms.
5. SEO Visibility: A well-optimized business card site can still rank in local search results, helping new customers find you more easily online.
Overall, it’s a cost-effective solution that provides an online footprint and meets the needs of businesses that don’t require a fully-featured website
Companies often invest in websites to drive online product sales, with their own online stores serving as highly effective sales channels.
Popular e-commerce platforms like WooCommerce, Shopify, SureCart, OpenCart, Zen Cart, etc. offer robust solutions. For online stores, the technical performance and user experience are critical, so it’s essential to consult with a website professional to ensure everything runs smoothly.
Company websites can be built on various platforms, depending on your resources, budget, and specific needs.
While it’s possible to create pages on your own, it’s best to seek professional help when your skills or time are limited.
The technical setup of your website is important. Company websites can be custom-coded from scratch—though this can be costly—or built on a pre-made platform.
When unique functionalities aren’t needed, a ready-made platform is usually the best choice for businesses. The platform you choose affects several factors:
1. Available features for your site
2. Ease of adding new content
3. Level of support for technical issues
We build company websites on WordPress, the world’s most popular platform, known for its versatility and reliability—ideal for creating effective, scalable business websites.
WordPress: Adding Value for Our Clients
We build websites using WordPress’s Gutenberg block editor and the Kadence theme, allowing us to avoid coding from scratch each time. This approach lets us focus on delivering real value to our clients, emphasizing page usability, conversion optimization, and unique design.
Need Professional Help with Your Website? Choose the Right Provider
A wide range of providers offer website services, from solo designers to large advertising agencies. Skill levels, design styles, and project costs can vary significantly, so it’s important to find a provider that fits your specific needs and budget.
Evaluating a Website Designer: Key Steps
1. Review the designer’s portfolio to see if their style aligns with your vision
2. Explore what they say about their services and expertise
3. Read testimonials from other clients to gauge their experiences
When you find a designer who looks promising, reach out to discuss your ideas for your company’s website. An initial conversation isn’t binding but can provide valuable insights into the type of website that would best suit your needs.
Money can be scarce, especially for startups. During this time, many entrepreneurs may wonder if they can create a website for their business on their own at no cost. In this section, we explore free website solutions.
If you have the necessary skills and plenty of time, there’s nothing stopping you from building your company’s website yourself.
Beyond WordPress, several other platforms are available for website creation, including Squarespace, Webnode, and Wix.
Free websites allow you to get started without any initial cost
This is a clear advantage: by creating the site yourself, you can establish an online presence for your company—even when funds are tight.
PROs
+ You don’t pay for unnecessary features
Building the site on your own can be a good option if the content and search engine visibility are not crucial for your business, and you just need a place where existing contacts can find your contact information.
CONs
– Building the site takes time
Creating a website takes time, especially if you’re new to it. Often, plans to build the site yourself end up stalling because no one in the company has the time to master the complexities of the publishing platform and design.
– You must write the text content yourself
The text on your website is essentially your sales pitch, designed to convert visitors into leads. While modern AI tools can assist small businesses in generating decent content, truly engaging text still requires the expertise of a professional writer.
– You may not get everything you need for free
Free website platforms can help you set up basic layouts and structures, but many advanced features require paid add-ons. Additionally, you might need to hire a professional for services like logo design or SEO optimization.
– There could be hidden issues with self-made websites
If you decide to create your own website, be prepared for potential challenges. Especially if you lack prior experience, technical difficulties are likely to arise.
The biggest risk is that these issues may go unnoticed for a long time. For example, you might spend months waiting for contact inquiries, only to discover that a technical problem is preventing your site from appearing in search results or that your contact forms aren’t functioning properly.
Let’s transform your website into a powerful lead-generation machine—one that attracts visitors through search engines, engages them, and encourages the actions you want them to take
An essential aspect of website design is creating the right visual impact. The look and feel of your website play a critical role in shaping a visitor’s first impression of your company.
So, what should your website look like?
Even small details can make a big difference. Choices like color schemes and fonts are key in conveying the right message. For instance, fonts can feel modern, classic, or relaxed, depending on their style.
A well-planned layout, appealing color palette, and thoughtfully chosen images can help your website present your company as reliable and professional, leaving a lasting positive impression.
The Importance of a Strong Logo for Your Brand
A cohesive and stylish visual identity across your website, business cards, and marketing materials helps your company stand out from competitors and stay memorable.
At the heart of this identity is a recognizable logo—a key visual element that often represents your company’s personality and industry. Your logo appears everywhere, from vehicles and work uniforms to signage and marketing materials, making it a critical part of your brand.
A good logo is simple yet impactful, designed to work effectively in any size or format, including black and white.
When creating a new website for your company, it’s important to carefully consider which images to use and where to source them.
The type of images best suited for your site depends largely on your business and industry.
1. If your company is closely tied to your personal brand, featuring your face prominently in the visuals can help build trust and recognition.
2. If the company isn’t strongly associated with specific individuals, the images should focus on showcasing your expertise, services, or products, conveying professionalism and the essence of your brand.
Authentic pictures or stock photos?
Can your company’s products or services be easily photographed? If so, authentic images are a must. For businesses like restaurants, hair salons, or construction companies, high-quality photos of your work taken by a professional photographer can help potential customers visualize your expertise and build trust.
If authenticity isn’t as critical and the goal is simply to convey a concept or mood, stock photos are an affordable and versatile option.
With the wide availability of stock images today, you can find high-quality, unique visuals suitable for professional websites. For instance, we frequently utilize the extensive Shutterstock image library to source stunning and effective images.
The structure of your website plays a crucial role in both user experience and search engine visibility. A well-designed customer journey and clear site structure enhance the effectiveness of your website, ultimately contributing to your business success.
A clear site structure is essential for both user experience and search engine visibility. Visitors value their time and won’t stick around on a website that’s confusing to navigate.
The 7-second rule highlights this: when someone lands on your site, you have about 7 seconds to show them that your page has what they need. If they can’t quickly find what they’re looking for, they’re likely to leave and explore a competitor’s site instead.
A well-organized link structure not only helps users find the information they need but also draws attention to the key elements you want to highlight. Additionally, search engines can more easily crawl and index your site when links between pages are thoughtfully designed, boosting your visibility.
The visitor path refers to the journey you want to guide visitors through on your website, and it’s crucial to plan this during the design phase.
An effective visitor path smoothly leads users from one page to another, ultimately encouraging them to take a desired action—whether it’s contacting your company, placing an order, or completing another goal.
Using Subpages to Clarify Your Website’s Structure
To improve usability and search engine visibility, divide key information on your homepage into separate subpages. Name and title these pages based on the keywords you want to rank for in search results.
Avoid cramming all your services onto a single, generic “Services” page, as search engines may struggle to match it with specific customer queries. Instead, create individual subpages for each product or service, making it easier to guide visitors directly to the information they need.
For example:
If a company rent cars in Chicago, it should have a dedicated subpage titled and addressed clearly, such as “yourwebsite.com/rent-a-car-chicago.”
This approach helps Google rank the page more effectively for relevant searches, making it easier for potential customers to find and engage with the service.
Mobile devices have become the primary way people access the internet. A 2024 study by Google, for example, revealed that Americans most often browse online using their mobile phones 96.2% while laptops and desktops 72.8%.
Google also prioritizes mobile-friendly websites. With its Mobile-First indexing, Google ranks pages based primarily on their mobile version.
This makes it essential to design websites that not only function seamlessly on smartphones and tablets but also take full advantage of the features these devices offer. A mobile-optimized website is key to reaching users and improving search engine visibility.
How would you describe your company, products, or brand? The text on your website is crucial for conveying your message, making a strong impression, and keeping visitors engaged on your site.
A well-organized website structure ensures ease of use, while compelling content keeps visitors engaged and encourages them to stay on your site. The text on your company’s website serves as your sales pitch, persuading visitors and motivating them to contact you.
So, what makes good content? Here’s a simple rule of thumb:
When a visitor lands on your page, it should immediately answer these key questions:
1. What product or service are you offering?
2. How does it benefit the visitor?
3. Why should they choose your company?
4. What is the cost of the product or service?
When writing the content for your homepage, focus on what will resonate most with your target audience. Provide visitors with a reason to engage with your site and spend time exploring it.
Consider what potential customers are likely to want to know about your company and services, and present that information in an engaging and compelling way.
Make Longer Texts Easy to Read
Search engines tend to favor longer content—typically, each page should have at least 300 words, though more is often better.
While it’s important to provide detailed information about your company’s services, the text must remain engaging and easy to read.
On websites, readability is crucial. Visitors should be able to quickly scan the content and understand what’s important and why they should keep reading.
You can improve readability by breaking up longer texts with clear paragraph divisions, subheadings, and bullet points to make key points stand out.
To improve your website’s visibility on search engines, it’s essential to use relevant keywords throughout your text—words you want your site to rank for in search results. For example, Google prioritizes pages where the URL, title, and other content are aligned and relevant to the search query.
Google aims to deliver the most relevant results to its users, so to rank for a specific keyword, such as “laminate floor installation,” you need to create high-quality, comprehensive content on that topic.
Always check the search results for your target keywords. If the top results are in-depth blog posts, it’s a clue that Google favors that type of content for that keyword. Use this insight to guide the creation of your own content to meet the same expectations.
If you feel that you’re unable to create compelling content for your company’s website, it’s worth considering hiring a professional writer.
A skilled content creator can produce high-quality, sales-driven text for your site, and the investment in professional content often pays off quickly by attracting more visitors and converting them into customers.
Why create a website that no one can discover? With search engine optimization (SEO), you make it easier for your target audience to find your site.
Search engine optimization (SEO) goes beyond just the structure and content of individual pages; it should be considered across the entire website. When planning a new website for your company, it’s important to think about how to optimize your pages for search engines from the very beginning to ensure they are easily found in search results.
Several factors influence a website’s search engine visibility, including:
1. Page Content: To rank well for specific keywords, your pages need to have comprehensive, high-quality content. Be sure to include relevant keywords in the text and titles of each subpage.
2. Page Load Speed: Slow-loading pages negatively impact user experience, and Google tends to rank faster pages higher in search results.
3. Site Link Structure: A clear and logical link structure makes it easier for Google to crawl and index your site’s pages.
4. Link Profile: External links (backlinks) from reputable websites to your pages can boost your credibility in Google’s eyes. The more high-quality backlinks you have, the more authority your site gains.
5. Image Metadata: Since search engines can’t read images, it’s essential to name your image files with relevant keywords and include descriptive alt text. This helps improve your chances of being found in Google Image Search.
6. Meta Titles and Meta Descriptions: These elements play a key role in attracting clicks from search results. The meta title typically appears as the search result title, while the meta description offers a preview of the page’s content. Though Google often selects its own text for the description, having a well-crafted meta description can increase the likelihood of your page being clicked.
When someone searches on Google using a keyword relevant to your business, they are shown not only organic search results but also paid Google Ads that target those keywords.
The top ad spots are the most valuable, often appearing at the very top of the search results page. On mobile devices, these ads take up so much screen space that users must scroll down before seeing the natural search results.
While many Google users still rely on organic search results, about 20% of users click on one of the paid ads.
Don’t Let Your Competitors Get Ahead
If your competitors are advertising on Google with specific keywords and you’re not, you risk losing potential customers to them.
The best approach is to invest in both organic and paid search visibility to ensure maximum exposure.
Low-barrier contact options, such as simple forms or chat-bots, make it easy for visitors to get in touch. But how can you ensure that even customers who aren’t ready to make a purchase still reach out?
To encourage contact through your website, make the process as easy as possible. The simpler it is for a visitor to reach out, the more likely they are to do so.
A good approach is to place a user-friendly contact form on each relevant page, rather than directing visitors to a separate contact page.
Ideally, visitors should have all the information they need to decide to contact you right away and be able to easily submit the form directly on the page.
Position the form near the top of the page to ensure it’s visible, as only a small percentage of visitors typically scroll to the bottom.
More and more websites are incorporating chatbots as an easy-to-access contact and customer service tool. Chatbots use pre-designed conversation flows with preset questions and answers.
With a chatbot, you can quickly provide visitors with basic information about your services, answer frequently asked questions, and guide them toward reaching out to you.
A popular option is a widget-style chatbot, which keeps its icon or chat window visible to the visitor, usually in the bottom corner of the page, as they navigate through the site. Chatbots can also be integrated directly into the content of specific pages.
A CTA (Call to Action) is designed to encourage users to take a specific action. It can be a link or a button on your website or in a newsletter that motivates visitors to make a purchase, subscribe, or take another desired step.
Even small adjustments to your CTAs can have a direct impact on the number of conversions or contacts you receive through your site.
A good CTA:
Stands out visually: A CTA should be easy to spot, often as a button that contrasts with the rest of the page content.
Is clear and informative: It should clearly tell the user what will happen when they click it or how they will benefit.
Fits the purpose: The CTA should be tailored to the specific action you want the user to take. For example, CTAs for newsletter signups will differ from those for booking a service.
Speaks to the target audience: Make sure your CTA resonates with the audience you’re targeting. Experiment with different wording and test which version gets the best response.
Many visitors to your website may not be ready to purchase or order your service right away. They could be comparing options or simply gathering information, so CTAs focused solely on making a sale may not appeal to them.
When designing your website, consider what you can offer to these visitors who aren’t yet ready to commit. For example, you can encourage them to subscribe to a newsletter or download a free PDF guide. These offers are typically less intimidating and make it easier to collect their contact information.
Once you have their contact details, you can follow up with them through email marketing or other strategies to nurture them toward making a purchase.
What about visitors who leave your site without taking any action?
You can target these users with remarketing ads as they browse other sites. For instance, a returning visitor could be directed to a dedicated landing page offering a free trial or another incentive that encourages conversion.
Are terms like domains and cloud servers unfamiliar to you? Have you yet to set up a professional business email? In this chapter, you’ll learn everything you need to know about website maintenance services.
To get your website online, you’ll need a domain—your website’s web address. Many companies register multiple domains, all pointing to their main website. We can help you easily book domains, for example.
A good domain is simple, memorable, and easy to type. Often, it’s just the company name, but if the name is long, a shorter domain could work better.
If you’re just starting your business, it’s a good idea to check the availability of a suitable domain early on when you’re choosing a company name. It can be frustrating to realize that the domain name you want is already taken after you’ve started building your website.
Every website needs server hosting to function properly. The servers play a crucial role in the site’s loading speed and reliability, both of which are key to ensuring a positive user experience.
Today, most websites benefit from modern cloud servers. These servers are fast, reliable, and easily scalable, as they are distributed across multiple devices, ensuring optimal performance.
Email is a crucial communication tool for businesses, both internally and with customers. That’s why many companies opt for reliable, domain-specific email addresses, such as info@yourcompany.com or firstname.lastname@yourcompany.com.
Two excellent options for business email are Microsoft 365 and Google Workspace. Both services offer robust features, so your choice will depend on whether you prefer the tools offered by Google or Microsoft. We can help you set up either solution.
Analytics play a crucial role in effectively monitoring and improving a company’s website. Advanced monitoring tools offer valuable insights into site traffic, search engine visibility, and sales performance.
To effectively assess how well your site meets your goals, comprehensive monitoring tools are essential. Good tracking allows you to monitor traffic, search engine visibility, and sales across your pages.
While many paid tools are available to track search engine visibility and page activity, the following tools are completely free to use:
Google Analytics 4 is a powerful tool for tracking page traffic. It provides valuable insights, such as the number of visitors to your site and its subpages, the amount of time spent on each page, and user navigation patterns across your site.
Conversion tracking helps you measure how many visitors perform actions you’ve defined as conversions, such as making a purchase, submitting a contact form, or subscribing to a newsletter.
You can set up conversion tracking using tools like Google Analytics or Google Tag Manager. Note that different ad platforms, like Google Ads and Meta, require their own conversion tracking systems.
Visibility Monitoring: Google Search Console allows you to track your site’s organic visibility on Google. With Search Console, you can monitor your site’s performance with various keywords and quickly verify whether all subpages have been indexed by Google.
Microsoft Clarity captures video recordings of users’ visits to your site. You can watch individual sessions or view heatmaps for different pages.
Heatmaps show you where visitors click and how far they scroll, providing insights into what captures their attention on your site.
