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Eye-catching graphics are an important way to boost your Facebook page. These tips will help you attract customers’ attention.

Other social media platforms have come and gone, but Facebook continues to dominate the online space, with more than 1 billion (that’s billion with a B) users worldwide.

Still, just because your customers are active on Facebook doesn’t mean they will automatically flock to your small business’ page. You first need to optimize your profile for for success.

Take, for instance, choosing a Facebook cover photo—the large banner image that sprawls across the top of your page. It is the biggest and most promiment element on your page,

and the first thing new visitors see. A great cover photo could pique their interest and keep them on the page to learn more about your small business.

Here are three tips to help your Facebook cover photo stand out:

Make it Eye-Catching

“Vibrant visuals will always win the day,” advised Facebook marketing expert Mari Smith. “Work with a professional graphic designer to create your images. Or, use a tool such as Adobe Spark to create a compelling cover image.” Free drag-and-drop design tools such as Canva.com are also a good option if your budget is tight.

Keep it Relevant

No matter how cute your kids or cat may be, your business’ profile and cover photos should be directly related to your business. For example, if you own a children’s clothing boutique, a playful, colorful cover photo would be appropriate. If you’re a legal firm, something muted and professional might be better. Find inspiration by looking at other small business’ Facebook pages.

Refresh as Needed

While some businesses may use the same cover image indefinitely (say, a logo or image of their storefront), it’s good to occasionally switch things up to keep the page fresh and up-to-date. For instance, a movie theater may use their cover image for a graphic showing the movies they’re currently showing. A local restaurant may switch out their regular cover image to help promote their city’s restaurant week or give attention to a special promotion.