Where You Should List Your New Business Website on the Internet
Business Website, you already know that an online presence is a must in the age of the internet, but where do you start? If you’re a small business, you should look into listing your company in a free online directory. However, there are a few things to keep in mind when you create a listing for the first time, such as NAP consistency and links.
NAP (name, address, and phone number) consistency makes sure customers aren’t confused about how to get in touch with you. Make sure that you have this key information spelled and formatted identically on all sites.
All listings should also contain links to your website. The linked pages should be relevant to the listing and links should be regularly checked to make sure they’re active.
Now that you have an effective listing, you need a directory that supports your efforts. Don’t settle for sites that skimp on promotion or don’t invest in design. To help you in your search, here are 15 sites to consider for your online business listing.
1. Facebook (Business Website page)
Facebook is a major player in social media. Having a Business Website page here provides several opportunities:
- Direct interaction with customers
- Access to 2 billion active users
- Brand development
One of the best things is Facebook’s share function, which allows you to reach a larger audience. These organic shares are also great for search rankings.
2. Google My Business Website
When it comes to web search, Google is king. This giant has made it easy to register your listing with Google My Business, which also gives you access to Google Maps. If you’re looking for local traffic, a listing on Google Maps can be invaluable. Google My Business also provides invaluable data you can use to guide your online marketing approach.
3. TripAdvisor (Business Listing)
Businesses that hope to attract tourists should look into listing with TripAdvisor. Every month, over 60 million travelers turn to this site for information on restaurants, hotels, and attractions. To list your company here, it must meet the following criteria:
- Be family-friendly
- Adhere to TripAdvisor’s animal welfare policy
- Currently take reservations or be open
- Offer something of interest to travelers
4. LinkedIn (Business Website)
If you want to make professional connections on social media, LinkedIn is the answer. This platform is a staple when it comes to networking, which makes a profile essential if you’re a B2B business. Since you can also post articles, it’s an excellent place to publish SEO content.
Although not as well-known as Google, Bing is still a powerhouse when it comes to online searches. If you don’t already have a profile, Bing may still show your business based on demand. While that may seem helpful, it’s better if you have control over your information. Remember NAP consistency? Registering with Bing is free and taking control of your listing is always a good idea.
If you offer services, Thumbtack is an excellent place to list your business. Customers looking for plumbers, dog groomers, movers, and more can compare offers via this one-stop site. If you want a simpler way to find customers who need your expertise, Thumbtack is a great choice.
CitySearch is a directory that lets customers find businesses in their area. With its “Best Of” articles and local guides, CitySearch is all about spotlighting local enterprises. Customers are able to post reviews on profiles and rate companies as well. It’s an excellent platform for connecting directly with customers and boosting your credibility.
Yelp has become famous as a site where people can rate and review almost any place. It’s also ideal for businesses, as you can post photos, NAP information, hours of operation, and a brief description of your enterprise.
If you’re looking to amp up your searchability, EZLocal is a great option. Listings on this site show up on Bing and Google, killing two birds with one stone. You can also add short descriptions in your listings to show all the benefits of doing business with your company.
Even if you’re a small business, you can have a big presence on the internet. By taking advantage of these free directories, you can boost website traffic and grow your customer base.
If you need assistance or if you have any other questions, please contact Anri Studio.