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You’ve heard that backlinks will help your small business website rank higher in search results. But what exactly are backlinks and how do they boost your SEO?

In some ways, the internet is a popularity contest—a place where the number of “likes” and reviews you have influences the visibility of your small business’ website. But that’s not the whole story. Quality—not just quantity—plays a key role in increasing the likelihood that your company website will appear in a Google search.

Backlinks are a prime example. These links from other websites to your site can help raise your online profile and boost your search engine optimization (SEO)—especially if the site linking to yours is an authority in your field.

Backlinks are Google’s way of evaluating a website’s overall quality.

If your site doesn’t have many high-quality backlinks, you’re not going to rank for keywords that your customers search for. The best way to get links is to create something on your site worth linking to. This is best achieved by creating content that people will want to link to because it provides so much value.

Quality is key when it comes to getting other sites to link to yours. Providing well-written and informative answers to questions potential customers have, or by offering useful content about trends in your industry, will make you a go-to and link-to resource.

Once you have the content, it’s important to make other quality sites aware of it so they can link to your site. You can do this by:

  • Interacting with other leaders and authoritative websites on their social media pages.
  • Sending emails explaining why your recent article would be of interest to their readers/followers and ask them to link to it.
  • Engaging with your local community by sponsoring events or donating services to nonprofits because it can lead to mentions on respected websites.
  • Finding opportunities to be a guest blogger on other important sites.